Coaching
Your Clients Won't Be Who You Expect
Most new PTs picture working with young, motivated gym-goers. The reality is usually very different.
03 Jul 2026
Evidence-based education, coaching strategies and industry insights for fitness professionals.
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Business
The fitness industry tells you that looking the part is the key to getting clients.
17 Jul 2026
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Coaching
Most new PTs picture working with young, motivated gym-goers. The reality is usually very different.
03 Jul 2026

Career
The most common mistake new PTs make is choosing a quiet gym. Here's why starting somewhere with thousands of members changes everything.
22 Jun 2026
Career
People go into personal training thinking it is a nine-to-five. It is not. Here is what a realistic week actually looks like.
21 Jun 2026
Business
Charging £10 a session isn't being modest. Once you work out the real hourly rate, it's closer to £5. Here's why your price matters more than you think.
20 Jun 2026
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