Business
Building Trust, Not Selling: How to Fill Your Diary Without Being Pushy
The PTs who fill their diaries fastest are not the ones with the best sales pitch. They are the ones who build genuine relationships on the gym floor.
14 Aug 2026
TheIntegrityFitnessBlog
Evidence-based education, coaching strategies and industry insights for fitness professionals.
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Real world experience from those who are where you want to be
Coaching
The Best Thing You Can Do For Your Clients Is Teach Them Not to Need You
The PT who hoards knowledge to keep clients dependent has it backwards. The best coaches make themselves replaceable — and that is exactly why clients stay.
28 Aug 2026
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From The Archive.
Training
What Fitness Media Gets Wrong About Training Hard
The grind culture that dominates fitness content is not just annoying — it actively puts people off exercise and leads to injury.
31 Jul 2026
Business
The Appearance Myth: Why Your Six-Pack Won't Build Your Business
The fitness industry tells you that looking the part is the key to getting clients.
17 Jul 2026
Coaching
Your Clients Won't Be Who You Expect
Most new PTs picture working with young, motivated gym-goers. The reality is usually very different.
03 Jul 2026
Career
Where to Start as a New PT: Why Footfall Beats Everything Else
The most common mistake new PTs make is choosing a quiet gym. Here's why starting somewhere with thousands of members changes everything.
22 Jun 2026
Career
PT Hours: The Reality Check Every New Trainer Needs
People go into personal training thinking it is a nine-to-five. It is not. Here is what a realistic week actually looks like.
21 Jun 2026
Business
Stop Undercharging: The Real Maths Behind PT Pricing
Charging £10 a session isn't being modest. Once you work out the real hourly rate, it's closer to £5. Here's why your price matters more than you think.
20 Jun 2026
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