Business
Stop Undercharging: The Real Maths Behind PT Pricing
Charging £10 a session isn't being modest. Once you work out the real hourly rate, it's closer to £5. Here's why your price matters more than you think.
20 Jun 2026
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Marcin calls the deload 'black magic' to most clients. They feel cheated by a lighter week. The reason it never gets explained properly is that it is not exciting content. Here is why it matters.
20 Aug 2027

Harry
Founder & Head Coach
Marcin uses the phrase black magic when describing how most clients react to seeing a deload week in their programme. Their response is some version of: this feels like nothing, I came here to train hard, this is a waste of a session. The explanation for why this week is not a step backwards but a structural requirement of the weeks that follow does not go viral - which is why almost nobody explains it, and almost every client has to be educated about it directly.
The body adapts to a training stimulus during recovery, not during the stimulus itself. The progressive overload you apply across a training block accumulates not just in the muscles you are loading but in the connective tissue, the joints, and the nervous system. By week three or four of a hard block, accumulated fatigue is masking the adaptations that have been taking place. The client often feels weaker in week four than they did in week two, not because they have lost fitness but because fatigue is obscuring what is there.
The deload removes the fatigue. When the client comes back in week five, the adaptations from the preceding block become visible in their performance for the first time. Strength feels better. Movement quality improves. The body has had the opportunity to fully process what it was asked to do. This is not a coincidence - it is the mechanism working correctly.
The culture of fitness rewards effort and punishes anything that looks like rest. A client who has absorbed enough of that culture will treat a lighter week as evidence that their PT is not pushing them hard enough, or that they should add more themselves. The PT who has not explained the reasoning beforehand cannot easily intervene once the client has already decided the deload is unnecessary. The explanation has to come first.
Keep it simple. The training blocks are when you apply the stimulus. The deload is when your body processes it and turns it into actual adaptation. Skipping the deload is like interrupting the processing before it is done. The weeks of hard work that precede a deload only produce their full return if the deload follows. Clients who understand this typically become advocates for their own recovery - which is a far more useful place to have them than in the gym secretly doing extra sessions on their rest days.

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